Kansas City, MO
Design · Apparel · Print
STUDIO42 / SELECTED WORK / 03
BRAND IDENTITY · ILLUSTRATION · APPAREL · MERCHANDISE

SILLY GOOSE
GOLF CO.

A little attitude. A lot of personality. A complete visual identity for a golf brand that doesn't take itself too seriously.

Silly Goose lettering embroidered on a golf bag at golden hour
01 / THE BRAND

GOLF WITH A
LITTLE ATTITUDE.

From custom lettering and a memorable goose mascot to a full collection of apparel and accessories, Studio42 created a flexible identity built for the fairway, the clubhouse and everywhere in between.

02 / VISUAL IDENTITY

THE WHOLE GOOSE.

Full-color Silly Goose primary logo
Gold handcrafted Silly Goose lettering
Red Silly Goose wordmark
Gold Silly Goose monogram
DEEP GREEN / GOLDEN ORANGE / RED ORANGE / WHITE / BLACK
03 / CUSTOM CHARACTERS

MEET THE CREW.

Four characters. Four personalities. One unmistakable collection.

Four Silly Goose mascot trucker hats on a golf cart at golden hour
04 / APPAREL COLLECTION

MADE TO BE WORN.

Illustration-led graphics with the personality of the brand in every detail.

Back 9 Bully shirt front and back
BACK 9 BULLY
Hangover Tour shirt front and back
HANGOVER TOUR
Water Hazard shirt front and back
WATER HAZARD
Weekend at Birdies shirt front and back
WEEKEND AT BIRDIES
05 / BRAND EXTENSIONS

BEYOND THE TEE.

Silly Goose Missouri and Western pattern golf towels displayed on a golf cart
MORE WORK

KEEP
LOOKING.

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